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3 Inspirational Moments from Jade Osiberu’s Christmas in Lagos

3 Inspirational Moments from Jade Osiberu’s Christmas in Lagos

Inspiration
A few days ago, I watched Christmas in Lagos by Jade Osiberu, and I couldn’t help but reflect on these three powerful moments that stood out to me: Ajani’s InsightAjani, (Ladipo Eso, Ladipoe), is the quintessential Lagos hustler – guitar boy by night, delivery guy by day. When he met Ivie (Rayxia Ojo), a writer struggling with self-doubt, he asked her: "Do you want to break your own heart before the world has a chance to?" This line hit hard. It’s a reminder to stop self-sabotaging. The world already comes with its share of challenges; why add to them by being overly critical, doubtful, or unwilling to give ourselves a fair shot? Fiyin’s Grandmother’s WisdomWhen Ivie complained to Fiyin (Teniola…
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12 Strategies Small Businesses can Implement to Keep Customers Coming Back

12 Strategies Small Businesses can Implement to Keep Customers Coming Back

Business, Enterpreneurship

Studies suggest that focusing on customer retention rather than pure customer acquisition can reduce marketing costs by up to 30% while increasing customer lifetime value. Retention efforts not only cost less but also lead to long-term profitability. These 12 retention strategies can help small businesses achieve sustainable growth.

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