From thought architecture to life strategy, FLA’s work is rooted in helping people and organizations grow with clarity and intent.
But if you ask Femi Luther-Abegunde “FLA” what really changed his life, he’ll tell you:
“I stopped living on default — and started living by design.”
For someone who’s written over 17 books, guided organizations, and helped many clarify their purpose, FLA speaks from a place of guidance. His frameworks are clean. His ideas are sharp. But it’s the clarity he brings that draws people in — the kind that cuts through noise and helps you remember who you were before the world distracted you.
By profession, FLA is a certified coach, strategist, and performance consultant. But at his core, he’s a man deeply committed to alignment — helping people and companies go from “busy” to “becoming.”
We sat down with FLA to unpack the mindset and strategies behind his transformative work. What followed was a deeply honest, sharply practical conversation about identity, habits, clarity, and becoming — and how you can apply them to the rest of 2025 and beyond. Here’s what he shared.
1. You’re a Life Strategist, but what’s one decision that changed your life trajectory?
The turning point for me was choosing to stop living on default mode and start living by design. Growing up as the only son of a principled, visionary father meant my path was largely scripted — become this, achieve that, follow this route. But university brought the gift of perspective. I realized that potential, without a defined path, is just untapped possibility. I chose to chart a different course — one rooted in purpose, intentionality, and self-leadership. That decision unlocked my frameworks like the BDH Model (Become, Doing, Having), which now power the transformation journeys of individuals, teams, and organizations I work with.
2. Most people have goals, but not everyone has a strategy. Why do people feel stuck — and how do you help them move forward?
People often mistake motion for movement. They have goals, yes — but lack a clear operational strategy.
Goals answer the “WHAT,” but strategy provides the “HOW.” The gap between vision and execution is where most people stall.
As a strategist, I confront this by helping individuals reconnect with their WHY, identify the WHO they are becoming, and deploy tools that activate the HOW. My process is not just about motivation — it’s about methodology. I help people break the loop of stagnation by turning aspirations into aligned actions — consistently.
3. You’ve written over 17 books. What inspired your first — and which was the hardest to write?
My first book, Power Dimension, was birthed from a hunger to understand and master authentic power — not power as control, but power as agency, clarity, and alignment. I didn’t just write it to inform others; I wrote it to guide myself. The most emotionally intense and transformational one? Street Sense for Church Boys. It forced me to peel back layers of religious programming, cultural expectations, and societal myths. It was raw. Vulnerable. Unfiltered. And deeply liberating. Writing it was therapy and truth-telling — a bold departure from platitudes to principles that actually work.
4. You work with high-performers and global brands. What’s one habit principle we should all carry?
Here it is: Identity shapes behavior and systems outlast willpower. Until your habits become part of your identity, they’ll remain external tasks — not internal codes. High performers don’t rely on vibes or bursts of energy; they build environments that enforce their values. In my book Systems Beat Talent, I explore how the right structure sustains greatness.
Talent may give you a head start, but systems are what ensure you finish well.
5. It’s a noisy world. What does clarity look like — and how do you help others achieve it?
Clarity is not just knowing what you want — it’s knowing what deserves your energy. It’s alignment between your highest values and your daily decisions. I help people reach clarity through structured reflection, strategic silence, and power questions that challenge assumptions.
Clarity is a discipline, not a miracle. It’s the result of subtracting noise, not adding more input. It’s when your attention, action, and aspirations converge.
6. If someone could do ONE thing differently this month, what would you suggest?
Start a daily ritual of 15 minutes of intentional silence. No noise, no screen — just you, your thoughts, a pen, and a journal.
Ask yourself:
- Am I on the path I chose or the one I drifted into?
- What’s the one decision I’m avoiding that could unlock my next level?
That simple discipline can create more clarity and movement than a full productivity course.
7. What’s one daily decision that’s helped you build consistency?
I treat purpose like a profession, not a side gig. That means I show up whether or not I feel like it. I’ve built rituals around rhythm, not mood. Discipline is my anchor.
Purpose doesn’t need adrenaline — it needs structure.
8. What are 3 life strategies you believe everyone should carry into the second half of 2025 — and beyond?
1. Design Over Drift:
Your life is either a blueprint or a reaction. Choose design.
2. Energy is the New Currency:
Energy management is superior to Time management. Protect your Energy. Guard your mind, manage your input, and curate your relationships.
3. Progressive Becoming:
Focus on who you’re becoming, not just what you’re achieving. Success is first internal before it’s external.
From redefining habits to building systems, embracing silence to showing up with structure, FLA’s insights challenge the hustle narrative — and offer a refreshing blueprint for intentional living.
Want to connect with FLA?
You’ll find him where transformation meets strategy and these links below:
Instagram, X (Twitter), Threads: @femmyluther
LinkedIn: Femi Luther-Abegunde
Website: www.femiluther.com.ng
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