Olamide Latifat Mohammed, founder of BolamsAsooke, is rewriting the narrative of African textiles, modernizing Asooke while fiercely protecting its roots. From challenging misconceptions to ensuring Asooke’s place on the global fashion stage, Olamide is not just building a brand—she is reviving a cultural heritage and uplifting the very women who keep it alive.
In this exclusive interview with The Brief Network, she shares her remarkable journey, running an Asooke fashion brand, and her vision for the future of African textiles. Read on for inspiration and the power of staying true to your roots.
How it all began:
Olamide’s journey into the world of Asooke wasn’t planned, it was ingrained in her upbringing. Growing up, she watched her mother design and sell Asooke for the Ansarudeen and NASFAT Muslim Societies of Nigeria, as well as for the Ojude Oba Festival, a grand Yoruba cultural celebration. The rhythmic clatter of weaving looms, the vibrant colors of dyed threads, and the dedication of the artisans shaped her deep appreciation for the craft.
As a child, she watched widows, single mothers, and master artisans transform strands of thread into masterpieces of tradition. Each weave told a story of resilience, culture, and strength, shaping her understanding of what fashion could be beyond aesthetics—a force for impact. In her own words:
“Our home was always filled with women – weavers, widows, and single mothers – who wove their strength into every fabric. Watching them work, I saw more than just a business; I saw empowerment, tradition, and artistry.”
A Legacy Reimagined: The Birth of BolamsAsooke
Despite her early exposure to Asooke, Olamide didn’t immediately set out to start her own fashion brand. However, she always had a keen eye for creativity, color, and design. It wasn’t until she saw the disconnect between younger generations and traditional textiles that she knew something had to change.
“There’s a misconception that Asooke is only for weddings and traditional events, but it’s so much more. We’re making it versatile—introducing modern cuts, lighter textures, and stylish designs that fit effortlessly into everyday wardrobes.”
This vision led to the birth of BolamsAsooke, a brand that seamlessly blends heritage with contemporary fashion. Through innovation and intentional design, the brand is proving that culture and modern style can coexist beautifully.
Empowering Women Behind the Fabric
Beyond the fashion, BolamsAsooke is built on the foundation of empowering women. From the artisans who weave each piece to the women who wear them with pride, Olamide’s brand is a movement in female empowerment.
“It’s everything. Asooke is more than fabric—it’s a symbol of strength. The women behind it, many of whom face challenges, inspire me. By growing BolamsAsooke, I’m creating opportunities, preserving tradition, and ensuring their craft lives on.”
By investing in local artisans, providing them with sustainable employment, and giving them a platform to showcase their craftsmanship, BolamsAsooke is not just selling fabric—it’s changing lives.
Challenges & Lessons as an Entrepreneur
Running a business that is both traditional and modern comes with its unique set of challenges. One of the biggest struggles, Olamide shares, is educating younger generations on the value of authentic African textiles in a fast-fashion world.
“Many young people don’t understand the craftsmanship behind Asooke, and that’s why we focus on storytelling—so they connect with the heritage behind every piece.”
Yet, despite these challenges, her passion remains unshaken. The most rewarding part for her? Seeing people embrace Asooke beyond ceremonies, incorporating it into their everyday lives.
Through her journey, she has learned three valuable lessons:
- Consistency matters. “Some days are slow, but showing up makes all the difference.”
- Authenticity wins. “Staying true to our brand’s mission sets us apart.”
- Community builds success. “Our weavers, customers, and supporters are the heart of BolamsAsooke.”
The Future of BolamsAsooke & African Textiles
As African fashion continues to gain global recognition, Olamide envisions a future where Asooke is recognized alongside high-end couture fabrics on international runways.
“African textiles are gaining recognition worldwide, and I see Asooke taking its rightful place in global fashion. Our goal is to ensure that traditional craftsmanship is not lost but celebrated.”
With an expansion into ready-to-wear Asooke pieces through Bolams_Lagos RTW, she is making cultural fashion even more accessible.
“We’re expanding our RTW line so that Asooke can be effortlessly incorporated into everyday style. There’s so much more to come—stay tuned!”
Advice for Aspiring Entrepreneurs
As someone who has built a purpose-driven fashion brand, Olamide offers this advice to young women looking to start their own business:
“Know your ‘why’ and stay committed to it. Trends come and go, but authenticity and consistency will set you apart.”
Her personal mantra?
“Empowered women empower women.”
Through BolamsAsooke, Olamide Latifat Mohammed is not just designing fabric, she’s transforming tradition into trends, weaving confidence, culture, and empowerment into every thread.
Follow Bolamsasooke for more updates and exclusive designs:
@bolamsasooke (Luxury Asooke)
@bolams_lagos (Ready-to-Wear Asooke). website www.bolamsclothing.com
The Brief Network: Inspiring Stories and Empowering Lessons.
