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MALE DEPRESSION: Causes, Signs, & Possible Solutions.

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June is the month for Men’s Health Awareness; a time to highlight and address general and mental issues faced by men. Traditionally, there is still some stigma around men’s mental health issues. Studies suggest that owing to the stereotypical ‘tough guy’ persona, men are less likely to see a primary care doctor, or seek help for mental health issues. Although the issue of Male Depression is seldom addressed, it is more real now than ever. Statistics show that less than 50% of men are likely to exhibit forms of vulnerability, for fear of being called ‘weak’. 

Social norms have defined what it means to be “a man”. For some men this may mean:

  1. Showing no fear.
  2. Handling tough situations alone without seeking advice or help.
  3. Showing no visible signs of pain.
  4. Physically taking out feelings of frustrations or anger on people close to them.

WHAT IS DEPRESSION?

There are various types of Depression. Find some below:

  1. Clinical Depression.
  2. Persistent Depressive Disorder. 
  3. Major Depressive Disorder. 
  4. Bipolar Disorder.
  5. Bipolar 11 Disorder.
  6. Postpartum Depression. 

Furthermore, Depression is a serious mental state in which the way a person acts, thinks, and handles their daily activities, is affected negatively.  

CAUSES OF MALE DEPRESSION:

It may be difficult to point out a general cause for depression in men due to differences in life experiences, and other personal factors. For some people, it may be loss of a loved one, the loss of a job, consistent abuse of any kind, work-related stress, loneliness, divorce, etc. Additionally, men can develop depression for any reason. The fact that the cause is unknown does not invalidate the feeling or state of depression. 

SIGNS OF MALE DEPRESSION:

Studies have shown that 1 in every 8 men, is more likely to be dealing with depression. And, there are several indicators; physical characteristics or actions that point to male depression. Here are signs to look out for:

  1. Irritability or constant outbursts of anger.
  2. Constant acts of hostility and aggression. 
  3. Constant fatigue and a general disinterest in usual activities like work, play, etc. 
  4. Low self-esteem.
  5. Difficulty in decision-making.
  6. Reliance on substances and alcohol. 
  7. Loss of sexual desire or appetite. 

Arguably, the above signs may manifest in almost everyone. However, if you discover that they appear often, then you’re most likely dealing with depression. 

HOW TO HELP:

If you believe that a male friend, family member, or your partner is facing depression you can do any of the following:

  1. Intentionally inquire about their welfare: most men are less likely to open up about their emotional state, but through striking up an intentional conversation, some of the indicators listed above can be noticed.
  2. Offer validation i.e compliments and encouragement: a simple “I appreciate all you do” can go a long way.
  3. Let them know that it is okay to take a day or days off. You can also go further to suggest relaxation activities. 
  4. Delicately suggest therapy or advice that they see a medical practitioner or speak to a trusted mentor. 

If you are facing depression, speak with a psychiatrist as soon as possible,

MEDICAL TESTS For Men: 40 and above

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Sadly, the discourse of men’s health is not as emphasized as women’s health issues. This is because oftentimes, these conditions are trivialized. It is also due to the fact that more men are less likely to seek medical aid until the very last minute. Though men and women are at risk of encountering similar ill-health conditions that have to do with reproductive, sexual, cardiovascular, and hormonal issues, men face less life expectancy than women. Therefore, consistent medical checkups and early detection is of utmost importance. 

While it is necessary for men of all ages to take care of their health, there are some conditions that men above forty (40) should beware of. These are:

  • Prostate Cancer
  • Hypertension
  • Diabetes
  • High Blood Pressure
  • Erectile Dysfunction
  • Coronary Heart Disease
  • Lung Cancer
  • Osteoporosis
  • Depression/Anxiety

Fortunately, most of these conditions have curative measures when detected early. As a result, here are significant test/screenings that men over forty (40) should take periodically:

  • Cholesterol Check: this test is to determine how much cholesterol is in your body. A little is alright, but research has it that the higher the cholesterol level, the greater the risk of heart disease. According to the Centers For Disease Control and Prevention (CDC), the advisable duration to get cholesterol level checked is every four to six years. But for those with a family history of heart disease or diabetes, the test should be done more frequently.
  • High Blood Pressure: Despite that everyone should have their heart blood pressure checked from time to time, men who drink alcohol excessively, smoke, are overweight, face a lot of stressful conditions with little to no physical activity, are at an increased risk for this condition. It is also more rampant in men along the ages of 64-75. This test should be done annually.
  • Prostate Cancer (PSA): Prostate Cancer is one of the most common conditions faced by men above 35, and arguably the most dicey. To ascertain the risk of Prostate Cancer, the PSA (prostate specific antigen) test is recommended at least every 3 years. This starter test is done to ascertain how much of the cancer causing protein is in the blood. After the standard PSA, seek your doctor’s advice on the next step.
  • Osteoporosis Screening: Osteoporosis is a common type of bone disease. It is characterized by weak bones, or joints. Men who are 50 and over are advised to undergo this screening every two years.
  • Eye Exam: research suggests that this should be done every 1 or 2 years for men over 45, and a Retina Exam if you have diabetes.
  • Diabetes Screening: this is another common condition whereby the body can not regulate the amount of sugar in the body. The screening is done based off of family history; if you have a history of diabetes, the tests should be undergone more often than the standard 3 years interval. 

Subsequently, below are some preventive measure that can be adopted:

  • Avoid tobacco intake
  • Avoid excessive alcohol intake
  • Eat a healthy diet
  • Frequent exercise (more cardio)
  • Avoid stressful conditions
  • Get enough sleep and rest

Suffering From PTSD? Discover Relief With These 5 Must-Read Books.

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Post Traumatic Disorder (PTSD), refers to a continuous state of abnormal, unhealthy reactions, as a result of a terrible experience. It is characterized by a difficulty to bounce back after a significantly troubling incident. 

 Healing from traumatic situations can be difficult. It is not a switch that can be turned off at will. The type, and severity of the disorder determines the recovery method. However, reading books containing the experience, and insights of experts is a step towards achieving recuperation. 

In this month of June, we will be looking deeply into PTSD. But first, here are some books that you can read. They each contain real-life cases and insights to get you started on your healing journey.

  • “When The Body Says NO“- Dr. Gabor Mate: “A renowned speaker, and bestselling author, Dr. Gabor Maté is highly sought after for his expertise on a range of topics including addiction, stress and childhood development. Rather than offering quick-fix solutions to these complex issues, Dr. Maté weaves together scientific research, case histories, and his own insights and experience to present a broad perspective that enlightens and empowers people to promote their own healing and that of those around.”
  • Trauma And Recovery“; The Aftermath Of Violence- From Domestic Abuse To Political Terror by Judith Herman: “In a major new work of synthesis, the author of Father-Daughter Incest extends her ground-breaking work to explore the psychological consequences of the full range of traumatic life events. Integrating clinical and social perspective without sacrificing either the complexity of individual experience or the breadth of political context, Trauma and Recovery brings a new level of understanding to a set of problems usually considered individually”.
  • Restoring Hope & Trust”; An Illustrated Guide to Mastering Trauma (second Printing) Book by Jon G Allen, Kay Kelly, and Lisa Lewis: “The authors have] targeted three audiences [with this book]: people struggling to contain and master the spillover of past trauma into their current lives; those who love them and want to have a better idea of how to be helpful; and professionals who would like to conduct psycho educational trauma groups in their home communities. [The authors’] theme is [that] past trauma often does not remain in the past, but too often spills over into the present. The spillover takes the form of intrusive re-experiencing of the trauma, associated neuro-physiological changes, adverse effects on current identity and worldview, and depressive mood changes”
  •  “From Surviving To Thriving : A Guide and Map for Recovering from Childhood Trauma by Pete Walker: “This book is a practical, user-friendly self-help guide to recovering from the lingering effects of childhood trauma, and to achieving a rich and fulfilling life. It is copiously illustrated with examples of the author’s and clients’ journeys of recovering. This book is also for those who do not have CPTSD (Critical Post Traumatic Stress Disorder) but want to understand and help a loved one who does.”
  •  “Forgiving What You Can’t Forget” by Lysa TerKeurst: “This book is a guide to healing from past hurts. Drawing from her experiences of abuse in her childhood and infidelity in her marriage, author Lysa TerKeurst offers up ways to make peace with painful memories through forgiveness.”

These books are linked in our Amazon store front.

From Trauma to Triumph: The Journey of a Mental Health Coach and Her Determination to make Mental Wellness Accessible

This Mental Health Awareness Month, The Brief Network is proud to present an exclusive interview with Funmi Ayowole, the inspiring founder of TheVirtualSoulClinic (TVSC). In this heartfelt conversation, Funmi shares her personal experiences overcoming mental health challenges, revealing the profound battles that fueled her mission to create a transformative mental wellness platform.

Funmi’s journey is a testament to resilience and the power of self-discovery. At just 17 years old, she endured a traumatic sexual assault. Reflecting on this period, she says, “Despite the religious and family coverings, it took me over 10 years to overcome the emotional pain and the sting of shame that accompanied the experience.” This harrowing ordeal, combined with subsequent adversities like her home flooding and resulting financial crises, pushed her to the brink. She recalls, “Contemplating suicide, struggling with anxiety, stress, depression, and self-hate, the face of my baby was the only vision that prevented me from taking my life.

However, a turning point came when she discovered a Mom-Coach on Instagram who offered her a coaching scholarship. Funmi explains, “I sucked the absolute juice out of it. It was my lifeline. This support catalyzed her recovery and inspired her to help others facing similar struggles.

Driven by these experiences, Funmi founded TheVirtualSoulClinic, a not-for-profit organization dedicated to making mental health resources accessible to everyone. “TheVirtualSoulClinic proffers a solution to the mental health crisis by nipping the onset of mental challenges before they escalate to diagnosed disorders,” she says. TVSC offers innovative tools like the QuickScan and free coaching sessions, challenging the misconception that mental health support is only for extreme cases.

In addition, Funmi emphasizes the importance of addressing the root causes of mental health issues, such as negative media consumption, and advocates for daily mental well-being practices. She notes, “What we ingest, by way of our eye and ear gates, has such a powerful influence on our mental health,” stressing the need for intentional content consumption.

Moreover, her message extends beyond individual well-being, tackling the stigma faced by BIPOC communities. “A lot of us refuse to ask for help because we are ashamed and/or feel that people of certain spiritual standings shouldn’t experience anxiety or depression,” she observes. Funmi underscores that mental health is about overall well-being and the ability to navigate life’s complexities, reminding us that “you can’t pour from an empty cup.”

This interview dives deep into:

  • Overcoming adversity: How Funmi’s personal journey shaped her unique #SoulCoaching method, designed to empower individuals through self-discovery.
  • Breaking the stigma: Why addressing the root causes of mental health issues, like negative media consumption, is crucial for overall well-being.
  • Accessible mental health: How TVSC’s innovative QuickScan and free coaching sessions are dismantling misconceptions and making critical resources available to all.
  • Building resilience: Practical tips and strategies for daily mental well-being, along with expert advice for employers on fostering a supportive workplace environment.

To delve deeper into Funmi Ayowole’s powerful story and gain practical insights into mental wellness, we invite you to read the full interview in the interactive flipbook below. This engaging format brings her journey and wisdom to life, offering a truly immersive experience.

Contact & Support TVSC’s Mission:

TVSC provides Mental Health First-Aid. While this can’t replace professional, medical help, TheVirtualSoulClinic can be a helpful first step.

Visit www.thevirtualsoulclinic.com to take a QuickScan and book a free 15-minute session. Support TVSC’s mission by donating through https://bit.ly/GiveTVSC.

Join us in celebrating Mental Health Awareness Month by reading Funmi Ayowole’s powerful story and learning how you can contribute to a world where mental wellness is accessible to all.

The Content Creator’s Toolkit: (digital tools for content creation)

Brands; small business and large corporations, understand that Social Media is fast becoming an avenue for making sales, building communities, and maintaining contact with new and existing customers. A way that this is achieved is through Content Creation. 

In simple terms, Content (for media) is any idea, or information, portrayed in a textual, audio, or video format. While Content Creation is the production of said content for specific audiences, particularly in digitalized contexts.

The Content Creation sphere, which is niched in the publishing and communications industry, is presently worth 44 billion dollars, and is estimated to grow in the coming years. More and more people of all ages are joining the different social media platforms daily, and you can too. 

Fortunately, there are a plethora of digital tools, including AI powered, that make Content Creation seamless, and effective. 

  • PINTEREST: This is perfect for sourcing for content ideas, in almost any niche. Also helps in building aesthetics for visual boards. It is free, and accessible for both Android and IOS devices.
  • UNSPLASH: searching for high resolution images with hardly any watermarks? Unsplash is the tool for you. From UGC (user generated content), to street photography, to food & drink, this tool offers a wide range of images in almost every niche for social media, graphics, newsletters, etc. It is completely free and accessible on the web.
  • CANVA: a mobile, web, and desktop tool for graphics design, and video editing. It is so easy to maneuver that even an amateur can design a logo, or banner using its extensive features. It can be used for textual content like resumes, powerpoint slides, etc. It also has a pro version containing high end templates.
  • CAPCUT & INSHOT: these two apps are in the same category of most used for video editing & creation. While some creators stick to InShot, some others swear by CapCut. Whichever one you choose, they both offer a variety of user friendly features. They’re both available on mobile, and have unlimited free, as well as paid versions.
  • LIGHTROOM: If you’ve ever seen pictures on platforms like Instagram looking crisp and clear, this app is probably responsible. Even if you’re an beginner with little to no background in photo editing, this tool proffers presets, and tutorials on how to make your photo look like it was shot on an HD camera. It also provides the option of creating your own preset from scratch. Lightroom is available on both mobile and desktop, and offers a free, as well as paid version.
  • ANSWERTHEPUBLIC: This is a search listening tool that provides questions related to any key phrase inserted in the query box, giving creators ideas about what is most searched for in a given niche. It supplies creators with content ideas, and insights on what kind of content the audiences would appreciate. This tool offers a limited free version, and is accessible on the web.
  • GRAMMARLY: used mostly by content writers and copywriters, Grammarly is an AI powered tool that aids writing. Its features include spell checks, suggestions on clarity, tone, style and vocabulary, plagiarism detection, etcetera. It is available on both desktop and mobile, with a free and paid version.
  • BUFFER: this tool is great for scheduling content across multiple social media platforms. It also offers the options of analytics and audience engagements. There’s the free and paid version, accessible on both mobile and desktop.
  • REMOVE.BG: this is a seamless background remover site that’s accessible on the web. With just one click, the background vanishes. It also offers the option of background changes. This is useful in graphics design.

5 Self-Care Habits For Better Living.

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Self Care is fast becoming one of the most talked about subjects in recent times. More and more people of middle to advanced age groups, are giving in to the different activities that define Self-care. Although a school of thought believe the movement to be selfish, given to its name, some others believe that intentionally imbibing certain habits, is in fact, a way of showing love to oneself. 

Wellness experts, psychologists, even doctors advice that most Self-care activities help deal with the stress of daily living. The more you these activities are part of your routine, the better your general well-being. 

All the de-stress exercises in the world may not be completely effective until taking care of yourself becomes a habit. 

Most times, when Self-care is mentioned, pursuits like skincare, spa dates, solo dates, come to mind. These are definitely different ways we can spend our time, with excellent results.

But here are also 5 other inexpensive forms of Self Care:

1. Smiling & Laughing Often

As minor as this may sound, it is very important. Research has shown that a simple smile can act on your body and mind in amazing ways, offering benefits for your health, your mood, and even the moods of people around you. 

It’s interesting to note that you don’t have to wait for a trigger. Even when things are not looking up, laugh out loud. 

A way to achieve this is to keep your mind on things that encourage you, whatever or whoever that may be. Also, avoid negativity. Frankly, you don’t have to be aware of everything that’s going on. If it’ll affect your peace, you’re better off staying off of it. 

2. Saying ‘NO’ (avoid people pleasing)

A quote by Claudia Black goes thus: “saying no can be the ultimate self-care”.

You can be a kind, generous, loving person and still say ‘NO!’. With no explanations given. By all means, do go the extra mile. Make time for your family, friends, and partner. Show up, and as much as you can, show out.

However, if the situation gets in the way of your beliefs, principles, values, be courageous enough to decline. 

3. Being Kind To Yourself

Unfortunately, we can be both our biggest cheerleaders, and our worst enemies. So you made a mistake. Big deal. So has everyone. Even the most ‘perfect’ of persons.

So you’re not where you want to be yet. Big deal. Man’s needs are insatiable.

What’s to say that that’s the job you were supposed to be doing? Or the person you were supposed to be married to? 

Give yourself grace. Let go of what you can’t control. Learn to talk kindly to yourself. For instance: rather than asking “how could I have acted so foolishly?”, you can go “I did what I thought was best in the moment. I’ve learned my lesson. I’ll do better. I can do better”. That’s self-care.

4. Practice Gratitude; own a ‘gratitude jar’

A form of practicing gratitude is to own a Gratitude Jar. This is an age long practice where little handwritten notes containing special events or experiences, big or small, are stored in a jar or container. It could be done daily, or weekly, or monthly. Any pattern you decide should be done consistently. At the end of the year, preferably the 31st of December, the notes are read out loud.

The essence of this is to remind you of your blessings throughout the year. 

When we are aware of our blessings, we’re more inclined to live in a constant state of gratitude. By taking the time to be intentionally grateful, we focus less on what’s lacking in our environment.

Research has it that Gratitude helps improve moods, builds positive attitude, and strengthens both physical and mental well-being.

5. Sleep

Think back to the last time you got as much as 5 hours of sleep. How did you feel afterwards? Restful? Revived? Re-energized? 

Developing healthy sleeping habits has many benefits, and has been proven to reduce the risk of long-term issues such as depression.

You deserve a couple hours rest, so give that to yourself today. Your mind, and body will thank you.

5 Tips For Thriving In ANY Work Environment

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Work Environments differ; from physical offices to remote and hybrid positions. But they all involve interaction with other people, and the expenditure of effort. The average time spent in a work environment is estimated to be about 40 hours a week, and these tips are sure to open your mind to known, and unknown ways to make the most of the time.

Learn People Skills

Although there are elements that are peculiar to certain environments, e.g culture, a major constant is people. 

Cambridge Dictionary explains People Skills as the ability to communicate with people in a friendly way and therefore deal with them effectively, especially in business. It is essential to learn (yes, it can be learnt) how to relate with different individuals.

In any Work Environment, one can find people of different backgrounds, races, and nuances. Understanding on a general scale how humans behave will help you deal with just about any one. But observing and understanding how your co-workers behave will make you everyone’s favorite work buddy.

Be intentional when interacting with your co-workers. Take the time to ask (respectfully) about their weekend, family, religious or social associations. 

Get Integrated In Office Matters

The ‘integration’ in this case is a personal move. And is best applied in a physical work environment.

It is a process that requires you to intentionally get involved in the occasional after-hours hangout, chit-chat, birthday greetings, exchange of gifts on special occasions, etc. Shutting everyone out for 12 hours every work day because ‘you want to avoid the office drama’, could hurt you in the end. If there’s something worth knowing, you might be the last to know. 

This may be a bit difficult for you if you’re an introvert, but it plays a huge part in portraying you as a team player. 

Use Affirmations

A cheerful attitude is often seen as a reaction to an action and not the other way round. But maintaining a stable, positive mindset, and keeping a smile on your face motivates people around you. There’s no reason work time can’t be enjoyable, even when your co-workers or boss are giving you a hard time. 

Before stepping out of your house, or maybe during the drive to work (or before plugging in your workstation in a remote situation), take the time to affirm to yourself words that’ll build your confidence. Research has shown that the start of your day affects your mood or output throughout the day. No one wants to work with a grumpy person in any work environment.

Showcase Your Skills

If you’re adept at a particular thing, a task, or the use of a software or equipment, be bold enough to let it show. You most likely will not learn, and attain a leadership position if you allow fear to win.  

Let your employer, co-workers know (not in a condescending way) that you’re the best guy for xyz. This is a necessary step for growth, both in skills and in career. 

What’s more, you would quickly become indispensable. 

Go the extra mile by doing what most would run away from, but be careful not to take on more than you can handle. You do not want to be seen as unreliable.

Understand The Culture

Research finds that there are over 10 types of Workplace Culture.  The culture of every work environment is, in most cases, made clear to every employee from orientation. Be attentive and observant. Learn and imbibe the culture at play in your office. 

The popular statement “when in Rome” should be a mantra as you resume each day. Learn the chain of command, how your superiors and colleagues, prefer to be addressed, how innovations and efforts are received and rewarded, etc. There will be little to no friction when you’ve mastered your office culture.

Conclusion

A wise saying goes thus: “do what you love, and you’ll never work a day in your life”. 

The above tips are to aid in better productivity at your job, but the onus lies majorly on you. Build skills around your passion. Be open to learning. And see yourself grow.

Wedding Checklist; from the desk of a wedding lover.

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It’s engagement season! 

Every time you come on the internet, someone is kneeling down, and someone else is crying amidst screams of “say yes!” from friends and loved ones. We’re here for it.

We love to see the big smiles, and dare I say, teeny tiny tears in the eyes of both the gentleman and lady. These videos and pictures put smiles on all our faces.

With all the love in the air (even past valentine’s), we’ve put together a checklist to get you going on your nuptial planning journey. 

Yes, you summoned the courage to ask. 

And your partner agreed. 

Yes, your friends and family approve. 

And you’ve now secured a wedding planner. 

This is all great. But aside from venue, rings, and outfits, there are a few other important things you may not have put into consideration, as you get ready to say “I do”. 

This article will bring to light those things you may consider inconsequential, that could result in unwanted drama on your big day.

Guest Seating Arrangement

You may not know every aunt or uncle from both your families, but you wouldn’t want to seat people who are loggerheads next to each other. Even though they share a last name, chances are arguments may erupt from the mildest of things. And you’ll agree that public-settlement-of-age-long-disputes is not a great wedding aesthetic. 

The best way to go about this is to ask questions. Ask your parents about that aunt and this cousin. Inquire about how well they get along. Find out who gets along with who.

It’s safer to seat family members who haven’t seen each other in a while, together. From your end, you would see high fives, hugs, and laughter from shared jokes. This is sure to put everyone in a great mood.

Additionally, insist that your wedding planner, or wedding committee ensures that everyone seats at their designated spots.

Caterer Competence

I can’t stress this enough; just because someone recommended a caterer to you (family member or commercial vendor) with high praise, does not mean the food would be a 5-star rating. 

Believe it or not, I’ve come to know that one of the top reasons people attend weddings is for the food. After the wedding, everyone should still be raving about the food. 

Wondering how to hack this? Ask for a taste pack.

 Request for taste packs of all the meals that would be served at your event. They should be sent to you or your partner, before the big day.

Master of Ceremonies or Comedian

After the couple and the family, the next important person on your special day is the Master of Ceremonies. 

It really isn’t important if they’re famous or not. The focus should be on their ability to understand your vision, and capability in bringing it to life. 

Do you want a ‘black tie’, or formal wedding reception?

Maybe your vision is to put the audience in a ‘laugh and forget your sorrow’ mood.

You could want a blend of both. The best person to perform this miracle is the event anchor or compere. 

In order to avoid cringing every time you watch your wedding video, because of how unexpectedly the compere handled the occasion, do well to have a sit-down with one or more persons, for interviews and preparation. “Yes, he handled my wedding”, or, “weren’t you at my cousin’s wedding? She did a good job” would not suffice. 

Music Jamboree

Okay. Before you say “I already made arrangements for this”, let me share a story with you.

I once attended a wedding reception where the couple looked uncomfortable because the DJ kept playing songs they didn’t agree with. I wondered why they didn’t march up to the DJ and insist on their choice. It was later learned that the parents had chosen the playlist.

Although there have been occasions where the DJ or Band goes rogue even after being told what to do, those cases are very few. You and your partner can send your preferred playlist, or even explain your music mood/theme to the Band. Then from song to song, there wouldn’t be a single down moment at the ceremony. Need I add that it is of little consequence if your family or guests agree with your choice of genre? 

Truly, It can not be overemphasized how important the day is, but the most important thing is to have fun!

Ps, if there are things you think should be added, kindly leave a comment. It could help the next bride and groom.

Customer Retention: proven strategies for your business.

The major aim of every business is to make profit. And the group of people responsible for bringing about profits, are the customers or consumers. 

These days, finding a similar product or service is just a click away. So how do you keep customers coming back for more in a crowded marketplace?

Customers come and go, many times without explanations. They’re always on the lookout for something fresh. 

Managing your customers, and retaining them is just as important as getting new ones. It involves innovative strategies that protect your investment by ensuring your customers are satisfied and stay interested. Customer Satisfaction births Customer loyalty, which in turn could make your customers advocates or ambassadors for your brand. 

Whether your store is a virtual or physical one, these tips will keep your Customer Retention Rate above 10%, which is a good number. 

  1. Outstanding Customer Experience: it’s no wonder that this is the first strategy. It is a proven trick. It is the cornerstone of customer retention, and eventually, increased profits. From inquiry to final payment, customers must be treated with patience, and a pleasant attitude. Regardless of if they’re your first or 50th customer for the day, they must be treated like they’re highly important. Therefore, It is fitting to train your sales representatives, and cashiers in excellent customer service and support.

If you run a virtual store, ensure that inquiries are promptly responded to. Your website should be user-friendly; easy to understand and maneuver. 

  1. Sustained Customer Relationship: Building customer relations goes beyond buying and selling. It also includes the following:

a) Social Media Interaction: when people come in contact with your online business pages, they should be transfixed. Create engaging, relatable, user-generated content and campaigns. 

b)After-sales Support: in cases where the customer requires assistance with coupling or fixing, and learning to use electronic or technical products, the staff should be able and ready to provide such aid.

c)Personalization: customers like it when messages or emails contain their names. It gives a feeling of familiarity. .If possible, include customers’ special days in your data, to enable you to send birthday messages, and gifts. This expresses how valued a customer is to your existence.

  1.  Systematic Rewards and Benefits: 

Follow up your customers with holiday discounts, or gifts. You could also give referral benefits; i.e. any customer who shops from you through the good word of another customer, could get a gift or discount on their next purchase.

  1. Stay Relevant:

As I mentioned earlier, customers are always on the lookout for something new, fresh. They’re most likely to keep coming back to a brand where value increases from time to time. Come up with ideas to improve your services. Research customers’ ever-changing needs to keep up with, or even stay ahead of the market trends in your industry.

Keeping a business involves a lot more than product sales. As a CEO, taking the necessary steps to make certain that everyone who walks into your store, virtual or physical, does not leave with a sour taste in their mouth, is of great importance..

From Slum to Success: the Tunde Onakoya Story

Another monumental record has been broken! Shouts of joy and excitement fill the air. It’s a good day to be a Nigerian, as Nigerian chess master, and founder of Chess in Slums Africa, Tunde Onakoya succeeds in breaking the Guinness World Record for longest hours playing chess. This historic accomplishment lasted 58 hours, beating the former record of 56 hours and 9 minutes, and 37 seconds. The former record was achieved by Norwegian duo, Hallvard Haug Flatebo and Sjur Ferkingstad, in 2018.

The game took place at the iconic Times Square in New York city, from the 17th of April, to the 19th of April, 2024.

29 years old Tunde Onakoya played alongside fellow National Chess Master, Shawn Martinez of Brooklyn, USA. Both players played against each other throughout the marathon.

They were continuously serenaded by African music, while onlookers and supporters encouraged them with cheers and applause.

The chess expert first announced his intention days ago on his X page, to break the Guinness World Record for longest chess marathon without losing a game.

He maintained that the dedication to seeing the tournament through is aimed at becoming a beacon of hope for underprivileged children across Africa.  “With the ultimate goal of raising $1,000,000 to advance the education of these deserving individuals, every contribution, whether big or small, brings us closer to realizing this noble vision.”

Congratulations, and donations are already pouring in. Nigerians, including President Bola Tinubu, Lagos State Governor, Babajide Sanwo-Olu, Vice President, Kashim Shettima and Singers Davido, and Adekunle Gold, have shown support for the chess maestro. 

Background

Tunde’s chess journey started in childhood. He was born and raised in the slums in Ikorodu, Lagos, and learned to play chess in a barbershop. While getting his diploma in Computer Science from the Yaba College of Technology, he won a gold medal in the Nigeria Polytechnic Games. His other championships include the National Friends of Chess and the Chevron Chess Open.  

Onakoya believes that the game of chess saved him from the immense poverty he faced while growing up with his family in Lagos’s slums.

His Organization: Chess in Slums Africa 

In 2018, Tunde Onakoya started the non-profit organization, Chess in Slums Africa. The core aim of the organization is to empower illiterate children from impoverished communities across the continent.

According to Wikipedia, Chess in Slums Africa had trained over 200 children and got lifelong scholarships for 20 of them as of June 2021.

BBC also reports that “Onakoya is also a board member of the US non-profit The Gift of Chess, which works to transform lives through chess and is targeting to distribute one million chess sets to undeserved communities by 2030”.

References:

Wikipedia

Chess In Slums Africa

BBC