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From Startup To Fintech Unicorn: The Inspiring Journey of Tosin Eniolurunda And Moniepoint

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You know those stories that make you believe in the power of perseverance and vision? Tosin Eniolurunda’s  journey is one of them.

Raised in Ibadan, Nigeria, Tosin’s early life was rooted in a community where challenges were plenty, but so was potential. At just 16, he apprenticed at an electronics workshop, eager to understand how things worked. This hands-on experience laid the foundation for his future endeavors. He pursued Mechanical Engineering at Obafemi Awolowo University, where he didn’t just study; he innovated. Tosin funded his education by assisting fellow students with their engineering projects, showcasing his entrepreneurial spirit even then.
After university, Tosin joined Interswitch, a leading Nigerian digital payments company, where he honed his skills as a software engineer. But his ambition didn’t stop there. In 2015, driven by a desire to address the financial challenges faced by many Nigerians, he co-founded TeamApt, which later rebranded to Moniepoint.

Moniepoint’s mission was clear: provide accessible financial services to underserved communities. Starting with payment solutions for businesses, the company rapidly expanded its offerings. By 2023, Moniepoint was processing over ₩8 trillion in monthly transactions, serving millions of businesses across Nigeria.

However, the journey wasn’t without its hurdles. Navigating Nigeria’s complex regulatory environment, infrastructural challenges, and the need to build trust among a largely unbanked population required resilience and innovation. Tosin’s leadership was instrumental in steering Moniepoint through these challenges, ensuring the company remained focused on its mission.

The world took notice. In 2024, Moniepoint achieved unicorn status after raising $110 million in a funding round led by Development Partners International and supported by Google Africa Investment Fund. This milestone not only valued the company at over $1 billion but also set the stage for its expansion into other African markets.

What sets Tosin apart is his deep understanding of local challenges and his commitment to creating solutions tailored to them. His journey from a curious teenager in Ibadan to the helm of one of Africa’s leading fintech companies has earned him awards such as Outstanding Fintech Personality of the Year (2024), Legit Business Leaders Award (2025), etc.

Some Takeaways From Tosin’s Entrepreneurial Journey

  • Start with Purpose: Tosin’s ventures were driven by a clear mission to address real challenges faced by everyday Nigerians. The purpose that impacts lives is the purpose that stands the test of time.
  • Embrace Challenges: Navigating regulatory and infrastructural hurdles required resilience and adaptability.
    Challenges are a necessary part of any process or journey; so broaden to your mind to contain possibilities.
  • Invest in People: Building a team that shares your vision is crucial for sustained growth. Hire interns, train your staff, build connections with business peers for a strong network.
  • Stay Grounded: Despite significant achievements, Tosin remains focused on the core mission of financial inclusion.
    It is important to clarify the mission of your project so that you do not lose sight of the goal when both the wins and losses come.
  • Think Long-Term: Strategic decisions, like rebranding and expanding services, were made with a long-term vision in mind.
    In building a brand or starting a business, keep the long term goal in mind when making decisions. Make sure that what serves now, will not hinder tomorrow.

Tosin’s journey shows that when you combine vision, grit, and a heart for real impact, you can build something that reaches far beyond where you started, and makes generational impact.



More Than A Story-Easter Is A Demonstration Of Love

What The Events Of The Holy Week Teach Us- Christian or not

If there’s one thing Easter reminds me of, it’s love. Not just the easy kind we talk about in passing, or the romantic or familial one, —but the deep, sacrificial, and unconditional kind. The kind that shows up when it’s tough, when it costs something, when it hurts, and when it heals.

Have you ever wondered about the events that led up to resurrection Sunday? Whether you’re a Christian or not, this article speaks deep to something that everyone can relate to.
We will be taking a look at each day of what is known as the Holy Week, and how it is a demonstration of love.

The week starts off on Palm Sunday. Jesus enters Jerusalem on a donkey and is celebrated like a king. There’s something beautiful about being seen, supported, and surrounded by joy. It makes me think of those seasons in life where people cheer you on—and how good that kind of love feels.

But by Monday, the energy shifts. Jesus walks into the temple and sees things that shouldn’t be happening—people being taken advantage of, sacred spaces turned into business. He doesn’t ignore it. He turns the tables. That moment reminds me that love also speaks up. It defends. It fights for what’s right, even if it makes people uncomfortable.

Tuesday and Wednesday feel familiar in another way. Jesus spends time teaching and pouring into people, while others secretly plot to bring him down. Though there is a heaviness in the atmosphere, He is not deterred in showing up for the people. I’ve been there; being present for people who need me, regardless of the storms in my life. Many of us have. And it can hurt. But it wouldn’t be love if it wasn’t selfless, would it?

Then comes Thursday—Maundy Thursday as it has come to be known. Jesus shares a final meal with his closest friends. He washes their feet, knowing full well that some would deny and betray him. That image stays with me. It’s love in its quietest, most humble form. No spotlight, just service. The kind of love that says, “Even if it’s hard, I’m still here.” “Even if you hurt me, I’ll forgive you.”

Good Friday is heavy. Jesus suffers deeply—physically, emotionally, spiritually. It’s one of the darkest parts of the story, but also the most human. It reminds me that love isn’t always light. Sometimes it involves heartbreak, sacrifice, and holding on even when it feels like everything’s falling apart.

Holy Saturday (I like to call it Silent Saturday) is the pause. The waiting. The silence. That space where things don’t make sense yet. It’s that in-between I’ve sat in before—where I didn’t know what was coming, or if hope would show up again. But even in the silence, love didn’t leave. It stayed.

Then there’s Easter Sunday. Light, life, a new beginning! Resurrection! Whether you see it as symbolic or literal, it speaks to me about hope—that love doesn’t end in the dark. That we can rise. That healing is possible, even after everything breaks.


So what is your take home?

Easter isn’t just a story. It’s a reflection of what real love looks like in all its forms—loud and soft, joyful and painful, messy and beautiful. It’s about love that keeps going. That stretches itself. That sits with sorrow and still chooses hope.

Wherever you find yourself in the story—being celebrated, feeling misunderstood, sitting in silence, or rising again—there’s love to hold on to. And that love? It always makes room for something new to begin.

7 Lessons from Grit: The Power of Passion and Perseverance by Angela Duckworth

What separates high achievers from those who fall short of their goals? Intelligence? Talent? Luck?

Angela Duckworth, a psychologist and researcher, found that while these traits can play a role, they are not the ultimate determinants of success. Instead, she discovered that the most successful individuals—whether in business, sports, or the arts possess grit, a combination of passion and perseverance that fuels long-term achievement.

In Grit: The Power of Passion and Perseverance, Duckworth unpacks this idea through compelling research and real-world stories. Here are seven essential lessons from her work that can reshape how we approach success and resilience.

1. Effort Matters More Than Talent

We often admire people who seem naturally gifted, assuming their success comes easily. However, Duckworth’s research shows that talent alone is not enough. What truly sets people apart is their willingness to put in sustained effort over time.

Consider two musicians: One has a natural ear for melodies and learns quickly, while the other struggles but practices consistently. In the long run, the second musician, through deliberate effort, surpasses the first. This principle applies universally. Talent may open doors, but effort determines how far you go.

“Talent counts, but effort counts twice.”

Lesson: Talent may set the stage, but effort is what leads to mastery.

2. Passion is Cultivated, Not Just Discovered

There is a common misconception that passion is something we simply find, as if one day an epiphany will reveal our life’s calling. Duckworth challenges this idea, emphasizing that passion is often developed over time.

Many successful individuals did not start their journeys with a clear vision. Instead, they explored different interests, followed their curiosity, and committed to continuous learning. Passion deepens through engagement and persistence, not by waiting for inspiration to strike.

Lesson: Instead of searching for a ready-made passion, commit to developing one.

3. A Growth Mindset Fuels Grit

Duckworth believes that people with a growth mindset are more likely to persevere because they see challenges as opportunities to improve rather than barriers to success.

For example, an entrepreneur whose startup fails may either believe they are “not cut out for business” (a fixed mindset) or view the failure as a lesson in strategy and resilience (a growth mindset). The second perspective leads to long-term success.

Lesson: Adopting a mindset of continuous learning makes resilience second nature.

4. Failure is Not the End, It’s a Step Forward

Some of the world’s most successful individuals have faced repeated failures. J.K. Rowling was rejected by multiple publishers before Harry Potter became a global phenomenon. Oprah Winfrey was fired from her first television job. These setbacks could have ended their careers, but they didn’t.

Duckworth’s research confirms that failure is not a sign to quit. It is an inevitable part of growth. Those who succeed do not view failure as a personal flaw but as feedback—an opportunity to adjust, improve, and try again.

Lesson: Failure is not a stop sign. It is a stepping stone to success.

5. Success is a Marathon, Not a Sprint

The modern world often celebrates quick wins and overnight success stories. However, the reality is that meaningful accomplishments take time. Whether it’s building a business, mastering a craft, or excelling in a profession, the most successful individuals understand that progress is a long-term endeavor.

A musician does not become great after a few lessons. An athlete does not achieve peak performance in a single season. True success is built through consistent effort over years, not days or weeks.

Lesson: The willingness to stay committed for the long haul is a defining trait of high achievers.

6. Set Goals with Purpose

In Grit, Angela Duckworth highlights the power of goal setting with purpose. She explains that gritty individuals structure their goals hierarchically—small daily tasks build toward mid-level achievements, all serving a clear long-term vision.

Success isn’t just about persistence but about focused persistence—knowing where you’re going and ensuring every effort moves you closer. When goals align with passion, perseverance becomes second nature.

Lesson: Define your goals clearly and structure them to lead toward long-term success.

7. Surround Yourself with Gritty People

The people around us significantly influence our mindset and resilience. If we spend time with individuals who give up easily, we are more likely to do the same. On the other hand, being surrounded by those who demonstrate perseverance can inspire us to push forward.

“The people around you matter. The culture you live in matters. We are a product of our context.”

Lesson: Success is contagious—choose a community that inspires and challenges you.

Angela Duckworth’s research offers a clear takeaway: success is not about luck or inborn talent. It is about waking up every day, committing to a goal, and pushing forward, even when obstacles arise.

So, ask yourself:

Where in your life do you need to develop more grit?

The path to success is not always easy, but with grit, it is always possible. If you are looking for a book that will challenge, inspire, and equip you to cultivate resilience and long-term success, Grit: The Power of Passion and Perseverance is a must-read!

But Here 

Joy-Temilade Adewuyi: Revolutionizing Nigeria’s Home Goods & Furniture Industry.

In a space where most people still rush to import furniture from abroad or wait months for deliveries from international brands like IKEA, Joy-Temilade Adewuyi is changing the game right here in Nigeria. As the founder of a fast-growing home goods and furniture brand, DIYAFRICANS, she’s proving that you don’t have to look overseas to find quality, style, and durability. In an industry where women are rarely seen at the top, Joy is not just showing up—she’s standing out.

In this exclusive interview with The Brief Network, she talks about filling a major gap in the market. Her purpose is to manufacture essential furniture beyond chairs/tables to include shelves, planters, kitchen appliances, etc, giving Nigerians a reason to proudly buy local, and making it easier for people to turn their houses into beautiful homes without the hassle of shipping delays or crazy customs fees.


The Inspiration Behind DIYAFRICANS

Joy-Temilade Adewuyi is an Entrepreneurship Thought Leader, Business Manager at DIY AFRICAN VENTURES Limited and Lead Volunteer at Business Clan Africa. She found a vacuum in the market and make it her goal to drive home goods shopping experiences in Nigeria. Describing the inspiration behind the brand, she says:

DIY Africans was inspired by the identification of a market opportunity arising from increased shipping rates due to general inflation in recent years and increasing local demands. In 2022, more requests for local fabrications by FMCG Companies increased and from being curious about the increasing demand, I discovered customers were facing very high shipping costs from places like China then researched the potential shopping rates of local consumers on sites like Jumia, Amazon and Alibaba. The eureka was connecting the dots of a potential and valuable company that could be built from this era.

We don’t term ourselves as an interior decor company as companies like Home goods Inc or Esty.com wouldn’t be addressed as that. In the new world trend, we are called a Home goods Company. However, the journey started from working with a fabrication company and transitioning into building a company that serves interior purposes among others.

Providing essential items for decoration, functionality and organizing spaces gives me an opportunity to contribute to improve the living standards in Nigerian homes and broadly Africa. Growing up, we didn’t live in a fancy or functional home that made living comfortable or befitting. Today, I’m able to give homes a different experience and also rephrase my parent’s home

What sets you apart from other furniture and interior decor brands in Nigeria and across Africa?

Essentially our wide range product offers and creative designs, the dynamics of being able to shop home goods needed for different purposes at the homes, offices and every other space. A DIY Africans Shopper is able to shop a kitchen chopping board as well as bathroom towel rack and a planter stand, some figurines and even frames all on one platform. This reduces their total time spent on scouting for all what they need, the  potential hassles with quality, communication, delivery cost and many more. 

What has been the most rewarding and challenging part of running an interior decor brand in Nigeria?

Last year on July 31st, I was attacked by two men who inflicted physical violence on me by beating and the case could not legally proceed because it lacked captured evidence. My team members were out of sight at the time the operation occurred. That was never imagined or expected as the perpetrator couldn’t accept a female standing up to defend my team. This is one intense experience, while on the other end, we have been privileged to perform contracts with large construction companies based on team proven expertise and company support for female led businesses.

What are three key lessons you’ve learned as a young female entrepreneur in this industry?

Three key lessons I’ve learned as a female entrepreneur in the industry includes:

  • Building a formidable and inclusive team empowers your business for growth; you must invest in people, believe in them and project them for growth.
  • In a male dominated industry, leaning on your femininity and female power is better than assuming masculinity for survival and competition. It means being competent, graceful, assuring, valuable and nurturing.
  • Leverage partnership everyday; it reduces cost, mitigates risks and projects efficiency.


How much support do you think is available to SMEs in Nigeria, and what is a solution that you’d suggest?

Infrastructural support such as power is largely gapped in the local production industry and Industrial Technology Support is a resource requirement for local furniture and appliance production companies to scale up in Nigeria. Other concerns such as funding opportunities like grants specific to the niche is rarely come across. SMEs in Nigeria can be largely supported with physical amenities specific to industries and niches for focused growth and scale up!

A big support system for us at DIY has been Mr Deji of WGM Limited as well the opportunity to study at the prestigious Lagos Business School for Business Management acumen.

Do you see more people being more receptive to SMEs in the interior décor industry, as against shopping from big, and notable brands in Nigeria and overseas? 

The future for SMEs in the industry is largely prospective due to world evolution by generation and consumer demands. Most of our shoppers buy accessibility, affordability and even local brand support. The age of international brand choice is coming to a close and the interest for local brands is increasing. 

For us at DIY Africans, we aim to drive shopping experiences by leveraging technology into the large market that Nigeria and Africa provides. Our aim is to pioneer live shopping in Nigeria and leverage industrial partnerships and investments that improves product quality, delivery and overall efficiency in the nearest future.

What’s one piece of advice you would give to young women like yourself, who want to build businesses?

Dear Female reader, whatever vision and dreams God has placed in your heart, run with it. In your journey, God will spend time building you, teaching you, transforming and guiding you. Stay with Him. The process of building a business is continuous, the early years are for mastery and the later for harvest, be patient.

What’s your favorite quote or philosophy that inspires your work?

SME Business Planning is a periodic process of ideation, sampling and analysis of the various components of a startup for immediate and simultaneous execution quarterly.-Joy Adewuyi (JTA) Redefining Business Plan, 2024.

How can our audience support your work and stay connected with DIY AFRICANS?

Shop Now at www.diyafricans.com.ng

Follow to see our interactive contents on IG, TK, X @diyafricans

Watch our shows on YT @diyafricans

For custom requests, visit @diyafricanprojects and for project engagements, email: diyafricanss@gmail.com

History in the Making: Meet Blue Origin’s All-Female Crew

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On April 14, 2025, six women made history as Blue Origin launched its first all-female crew into space aboard the New Shepard NS-21 mission. From journalists to rocket scientists, each woman brought a powerful story (and a purpose) onboard. In just eleven minutes, they broke not only the boundary of Earth’s atmosphere but also the limits of what representation in space looks like. This mission wasn’t just about reaching new heights—it was about sending a message: the future of space includes everyone.

Meet the Crew:

Aisha Bowe (38): A former NASA rocket scientist and entrepreneur, Bowe is the founder of STEMBoard and LINGO, organizations dedicated to empowering underrepresented communities in STEM. Her journey from community college to space exemplifies resilience and determination.

AIsha Bowe

Gayle King (70): An award-winning journalist and co-host of CBS Mornings, King has been a prominent figure in media for decades. Her participation in this mission underscores the importance of storytelling and representation in space exploration.

Gayle King

Amanda Nguyen (34): A civil rights activist and Nobel Peace Prize nominee, Nguyen is the founder of Rise, a nonprofit organization advocating for the rights of sexual assault survivors. Her inclusion in the crew highlights the intersection of science and social justice.

Amanda Nguyen

Katy Perry (40): The globally renowned pop star and philanthropist joined the mission to inspire young girls to pursue their dreams, emphasizing that space is for everyone. ​

Katy Perry

Kerianne Flynn (45): A film producer known for works focusing on gender issues, Flynn’s presence on the flight brings attention to the power of storytelling in shaping societal narratives.

Kerianne Flynn

Lauren SĂĄnchez (55): A licensed pilot and media personality, SĂĄnchez curated this historic crew, aiming to inspire future generations by showcasing diverse backgrounds in space travel.

Lauren SĂĄnchez

All You Need to Know About Blue Origin’s Historic All-Female Space Mission

  • Mission Name: Blue Origin New Shepard NS-31
  • Launch Date: April 14, 2025
  • Launch Site: West Texas, USA
  • Duration: Approx. 11 minutes from liftoff to landing
  • Altitude: Crossed the KĂĄrmĂĄn line (100 km/62 miles above Earth)
  • Crew: First all-female crew in U.S. spaceflight history
  • Experience: A few minutes of weightlessness and a view of Earth’s curve
  • Landing: Capsule safely parachuted back to Earth in the Texas desert
  • Significance:
    • First all-women space crew aboard Blue Origin
    • Symbol of inclusivity, inspiration, and breaking barriers in space
    • Encourages girls and women globally to dream bigger and aim higher

This mission not only marked a significant milestone in space tourism but also served as a powerful statement on inclusivity and representation. By bringing together women from various fields—science, media, activism, and the arts—the NS-31 flight demonstrated that space exploration is a realm open to all, regardless of background. Their journey encourages us to challenge norms, and continue pushing the boundaries of what’s possible.​

Sources: Blue Origin, New York Post, Vanity Fair, Space


The Brief Network: Inspiring Stories and Empowering Lessons.

How Immaculée Ilibagiza, Rwandan Genocide Survivor, went from Hiding to Healing

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ImmaculĂ©e Ilibagiza, born on April 14, 1972, is a Rwandan woman whose life story is nothing short of incredible. She survived the 1994 Rwandan Genocide by hiding in a tiny bathroom with seven other women—for 91 days. Today, she’s not only a survivor but also a bestselling author and a powerful motivational speaker whose message has touched millions around the world.

A Journey Through Pain, Prayer, and Purpose.

Back in 1994, Rwanda faced one of the darkest chapters in its history—a heartbreaking genocide that lasted 100 days and claimed nearly a million lives. It was a time when fear, pain, and division ran deep, with many people losing their lives at the hands of their own neighbors. ImmaculĂ©e Ilibagiza was just a young university student then, and because she was Tutsi, she became a target.

But her story didn’t end there. Against all odds, she survived—and what’s even more powerful is how that painful season became the beginning of a life-changing journey of faith, healing, and transformation.

When the genocide began, ImmaculĂ©e’s father urged her to run to a nearby pastor’s house for safety. What she didn’t know was that she’d be hiding in a 3-by-4-foot bathroom with seven other women—for 91 days.

Yes, you read that right.

Eight women. One tiny bathroom. No sunlight. Barely any food. And silence, always silence.

Can you imagine?

The horror outside was relentless—she could hear the killers calling her name, searching house to house with machetes. Yet somehow, she wasn’t found. It was a physical hiding place, yes—but for ImmaculĂ©e, it became something more: a sacred space where her faith in God was tested, stripped down, and reborn.

At first, fear and anger consumed her. She prayed, but it felt empty. She wrestled with questions we all ask in our darkest moments:

“Where is God in this?”
“Why me?”
“How can I ever forgive this?”

But day by day, something started to shift.

She turned to the rosary, praying it countless times, clinging to each word like a lifeline. Slowly, the bitterness began to melt. The anger turned into surrender. The fear transformed into peace.It didn’t happen overnight—but over those 91 days, God met her in that bathroom. Not with loud answers, but with quiet strength. With supernatural peace that didn’t make sense and the grace to survive the unthinkable.

After the genocide ended and she emerged from hiding—physically frail but spiritually strong—ImmaculĂ©e faced a new challenge: forgiveness.

Her parents, brothers, friends
 they were gone. Killed. And yet, Immaculée chose to forgive the very people who murdered them.

Not because they deserved it, but because she didn’t want to live with hate. She once said, “Forgiveness is all I have to offer.” That simple, yet powerful choice set her free.

ImmaculĂ©e Ilibagiza didn’t just make it through the horrors of the Rwandan genocide—she came out on the other side with a deep, unshakable faith and a heart determined to share light where there was once only darkness.

Her story isn’t just a powerful piece of history—it’s a living, breathing reminder that even when life feels shattered beyond fixing, God is still able to rebuild something beautiful. Her journey is proof that redemption is always possible, no matter how deep the pain runs.

Today, she travels the world sharing her story—not to relive the pain, but to spread a message of healing, peace, and unshakable faith with her book Left to Tell.

Takeaways?

Whether you’re going through heartbreak, loss, or just feeling spiritually stuck, ImmaculĂ©e’s story reminds us that:

  • God is closest in the silence. Even when we don’t “feel” Him, He is present.
  • Prayer can shift your mindset, even if your situation doesn’t change.
  • Forgiveness isn’t weakness—it’s freedom.
  • Our greatest pain can become your greatest testimony.

Building A Business? Here Are 5 Empowering Tips for Entrepreneurs From Ibukun Awosika

If you’re building a business and need real advice- Ibukun Awosika is someone you want to listen to. A respected entrepreneur, author, and the first female Chairman of First Bank of Nigeria, she has built an inspiring legacy through grit, faith, and wisdom.

But what makes her truly stand out is her ability to blend business strategy with faith values.

Whether you’re just starting out or trying to scale your brand, here are 5 powerful and relatable business tips from Ibukun Awosika that can help you grow—not just in profit, but in purpose too.

1Build a Business on Integrity.

“You must be able to go to bed with peace, knowing you made the right choices.”

Integrity is non-negotiable. In a world full of shortcuts and hype, your honesty and consistency are your biggest assets. People want to work with those they can trust.

Therefore, don’t fall for the trap of shady deals—even when they seem tempting. One quick sale isn’t worth damaging your brand. At the end of the day, real success comes from trust, not shortcuts.

2Start Where You Are, With What You Have.

“Don’t wait for perfect conditions. Start with what’s in your hand.”

There’s no need to wait till you have you have a million naira to start a good business. Use the skills, knowledge, and tools you already have. Progress beats perfection—every single time.

Got a phone and data? Start that Instagram business. Know how to bake or style hair? Monetize it. Your beginning may be small, but it’s valid.

3. Don’t Just Follow Trends—Fix Real Issues.

“Your business must solve a need, not just follow a trend.”

The reality is that trends fade. But when you solve real problems—whether it’s helping people save time, look good, feel good, or earn better—your business stays relevant.

Before launching a product or service, ask yourself: â€œWhose life does this make easier? How?”
Build your brand around that answer.

4. Stay Curious, Stay Ahead.

“The world is changing daily. If you don’t grow, you get left behind.”

Whether it’s a podcast, book, or online course, keep feeding your mind. When you consistently feed your mind, you broaden your horizons. The most successful people are lifelong learners.

Pick one business book this month. Follow thought leaders in your niche. Listen to a business podcast while doing chores. Small daily inputs = big results over time.

5Let Your Faith Guide You.

“I don’t separate my faith from my business.”

Your values and your faith should shape how you run your business—from the decisions you make to how you treat people.

Pray about your business. Seek wisdom before big moves. Keep God at the center, and you’ll find peace even in uncertainty.

Ibukun Awosika’s business advice hits different because it’s built on timeless values—like integrity, purpose, growth, and faith. Those things never go out of style.

So whether you’re starting an online brand, running a small side hustle, or growing a full-on business, remember this: you don’t have to follow the crowd. Build it your way—with heart, with strategy, and with God leading the way.

Stitch by Stitch: Tinuola Oladeji’s is Dressing Women for Impact

Tinuola Oladeji grew up watching her mother run a thriving business built on trust, excellence, and heart. That early exposure planted the seed for her own entrepreneurial journey—one rooted in creativity, connection, and purpose.

Today, as the Founder and Creative Director of Tsmart Fashion, Tinuola designs more than just clothes—she creates wearable confidence. Her latest work, the Power Moves Collection, is a celebration of bold, ambitious women ready to take up space and make impact.

In this interview with The Brief Network, she shares the journey behind the brand, the challenges that shaped her, and the lessons she’s learned along the way.

Tell us a brief about yourself and what inspired you to start Tsmart Fashion?

My name is Tinuola Oladeji, and I am the Founder and Creative Director of Tsmart Fashion. I grew up watching my mother, a skilled trader, run her business with passion, precision, and resilience. She had an eye for quality and knew how to build lasting relationships with her customers. Watching her navigate business with such grace ignited my own love for entrepreneurship.

When I discovered my passion for fashion, I knew I wanted to create more than just clothes—I wanted to build a brand that empowers women, tells their stories, and makes them feel bold and unstoppable. That’s how Tsmart Fashion was born, blending style with impact to help women make power moves through fashion.

Running a business can be daunting. What keeps you motivated on the tough days?

The impact of what I do keeps me going. Seeing how our designs transform women’s confidence, the stories our clothes tell, and the communities we empower make every challenge worth it. Also, my faith plays a huge role—I remind myself that my work is bigger than me. And of course, my team! Their dedication and creativity inspire me daily.

What’s one major challenge you faced on your journey, and how did you overcome it?

One of the biggest challenges I faced was scaling the business while maintaining quality. As demand grew, I had to figure out how to expand production without losing the craftsmanship and uniqueness that define Tsmart. The turning point was systemizing our processes and investing in the right people—from training artisans to implementing better production workflows. That’s how we managed to scale while staying true to our brand.

Looking back, what are 3 mistakes you think others should avoid when starting a business?

  • Ignoring structure from the start – Passion is great, but you need systems and processes in place early on.
  • Trying to do everything alone – Build a strong team, delegate, and focus on what you do best.
  • Not embracing technology early enough – The right technology simplifies operations, increases efficiency, and allows for scalability. Adopting tech tools early on is a game changer.

We understand you are launching a new collection. Can you tell us more about it?

Yes! We are launching the Power Moves Collection, a bold and sophisticated line designed for women making big strides in life and business. This collection celebrates ambitious, middle-aged women who move with confidence, make an impact, and inspire others. Every piece is designed to reflect power, elegance, and ease, ensuring that women not only look their best but also feel unstoppable.

What’s one piece of advice you’d give to someone who’s just starting out in business or pursuing their dream?

Get a mentor—someone who has walked the path you aspire to take. A mentor provides guidance, shortens your learning curve, and helps you avoid costly mistakes. Also, have a clear picture of the destination you desire—clarity fuels consistency and direction.

Tell us your favorite quote

“You can’t use up creativity. The more you use, the more you have.” – Maya Angelou

Through Tsmart Fashion, Tinuola Oladeji is building more than a clothing line – she’s dressing women for impact. As she continues to create pieces that inspire and elevate, one thing is clear: style becomes unstoppable when it’s backed by purpose.

Follow Tsmart Fashion to stay updated on new drops, empowering style tips, and behind-the-scenes from the woman behind the brand:
Tinuola Oladeji @thetinuoladeji | Tsmart @tsmart.official | Website: www.tsmartstyles.com and Email: hello@tsmartstyles.com


The Brief Network: Inspiring Stories and Empowering Lessons.

Chimamanda Adichie’s Return to Fiction: A Decade Later, ‘Dream Count’ Was Worth the Wait

It’s been almost ten years since Chimamanda Ngozi Adichie gave us a new work of fiction, and now she’s back—with Dream Count, a novel that’s already stirring hearts and climbing bestseller charts around the globe. 

She has now embarked on an international book tour, which is not just aimed at celebrating this latest work, but also provides intimate insights into her life’s journey and personal experiences.

If you’re familiar with Chimamanda’s work, then you know she’s no stranger to the world of creative fiction. From the globally acclaimed Half of a Yellow Sun to the bold and insightful Americanah, her stories have always explored identity, feminism, race, and the intricacies of being human. Her TED talk (We Should All Be Feminists, anyone?) has also become part of the global cultural conversation. But this return to fiction? It feels deeply personal—and profoundly inspiring.

The Story Behind Dream Count.

One of the things that Chimamanda has shared about her experiences is the tough battle she faced with writer’s block, after becoming a mother. She’s been refreshingly honest about it—how the words just wouldn’t come, and how everything she tried to write felt off. With the endless nights and the whirlwind of emotions that come with new motherhood, and the pressure of living up to her own high standards, it’s no surprise she hit a creative wall—a place many writers and artists know all too well.

“I just couldn’t write fiction,” she shared in a recent interview. And honestly, can you blame her? Motherhood has a way of shifting everything—including, apparently, how we access creativity.

Slowly But Surely, the Spark Returned.

Chimamanda Ngozi Adichie’s return to fiction began when she let go of the pressure to perform. Without deadlines or expectations, she started writing purely for the love of storytelling—and from that place of creative freedom, her new novel Dream Count was born.

A deeply moving exploration of memory, migration, love, and legacy, Dream Count highlights the powerful themes Chimamanda is known for. After nearly a decade away, Chimamanda’s return to fiction has reignited the literary world—and it’s clear her storytelling voice was truly missed.

Readers around the world are embracing her comeback, as the novel is already being translated into over 15 languages and is currently in development for a limited series adaptation.

The Nigerian Edition Cover of Chimamanda Adichie's Dream Count ...

An Inspiring Comeback.

But Dream Count is more than just a literary success—it’s a hopeful reminder to every creative out there, especially those navigating new chapters of life, that the spark is still there. It might go quiet for a while, but when it returns, it often shines even brighter.

If you’ve been longing for something new from Chimamanda, this is the moment. Dream Count isn’t just another book—it’s a beautiful reflection of her journey, her strength, and her passion.

And trust us—it was more than worth the wait.

Impossible Is a Myth: How 15-Year-Old Autistic Kanyeyachukwu Okeke Set a Guinness World Record

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On April 2, 2025, at Eagle Square in Abuja, a remarkable achievement unfolded. Kanyeyachukwu Tagbo Okeke, a 15-year-old Nigerian artist with autism, shattered limitations and made history by setting a Guinness World Record for the largest painting on canvas by an individual. His masterpiece, fittingly titled ‘Impossible is a Myth’, spans an astonishing 12,303 square meters—a bold testament to perseverance, passion, and the boundless potential that resides in every human being.

Kanyeyachukwu’s journey is one of resilience. Diagnosed with autism at a young age, he faced challenges that many might have seen as barriers. But in his world, colors spoke louder than words, and art became his language. With each brushstroke, he communicated emotions, ideas, and an unshakable belief that limitations exist only in the mind.

Despite societal misconceptions surrounding autism, Kanyeyachukwu’s talent shone through. His ability to translate his inner world onto canvas captivated art lovers and advocates alike. Over the years, he honed his craft, participating in exhibitions and receiving recognition for his distinct artistic voice. But it was his latest feat that sent a powerful message across the globe—disability is not inability.

The creation of Impossible is a Myth took twelve weeks of dedication, focus, and an unyielding spirit. This monumental work was more than just a painting; it was a declaration that challenges are stepping stones to greatness.

His achievement was not only celebrated by the Guinness World Records but also by international organizations like the United Nations and the Nigerian government, reinforcing the importance of inclusion and the need to amplify the voices of individuals with autism.

His story teaches that a person’s gift is their voice, and whatever that passion may be, nurturing it can turn it into a powerful message. Limitations are often constructed by society, but breaking the mold and forging a unique path leads to new possibilities. Perseverance is the key to transforming dreams into reality, as Kanyeyachukwu’s journey illustrates. True success is never instantaneous—it is built through commitment and persistence.

Kanyeyachukwu Okeke’s story reminds us that impossibility is indeed a myth. He has proven that talent, coupled with determination, can break barriers and redefine what is possible. No matter the obstacles ahead, greatness is within reach for those who dare to believe, work, and push beyond limits.

Because truly, Impossible is a Myth.